PIPER-HEIDSIECK LAUNCHES “BODYGUARD”


Champagne Piper-Heidsieck has wrapped its new limited edition ‘Bodyguard’ Champagne in a ‘sexy red crocodile skin’ for its launch this month.

The 75cl Champagne Brut, in a lipstick red faux crocodile skin sheath, is “a perfect example of how innovative and audacious this brand can be”, says Matthew Hodges, Rémy Cointreau Global Travel Retail Marketing Director. “Although Rémy Cointreau Global Travel Retail will distribute only small quantities of this limited edition in travel retail, it will bring a halo of excitement to the whole brand.” 


Champagne Piper-Heidsieck Bodyguard will be sold in selected travel retail outlets, with the initial rollout in Aelia, Paris Charles de Gaulle Airport stores.

Tasting Notes from Piper-Heidsieck as having ‘springtime citrus aromas with notes of apples and pears’.

Liz Palmer – Wine and Travel Writer
Member of the Circle of Wine Writers (UK)
http://twitter.com/champagnehouses

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~ by Liz Palmer on September 14, 2011.

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